FM Receivers Essay -- essays research papers

Unique This paper will talk about the plan of a FM beneficiary. It will start with a concise authentic scenery of FM broadcasting and its utilization in the public eye. It will proceed by giving the fundamental numerical foundation of the balance procedure. Moreover, it will identify a portion of the benefits of FM over different types of balance, in particular AM. At last, the paper will talk about the plan of an essential FM recipient just as present a few circuits and circuit segments which the peruser may not be comfortable with. Presentation Recurrence tweak (FM) was designed in 1936 by an American electrical architect/ designer named Edwin H. Armstrong. Having various points of interest over the current AM communicating framework, as will be talked about later, in blend with moderately low cost of execution, brought about its quick development. In the years following World War Two, there were 600 authorized stations broadcasting in the U.S. By 1980, the number developed to 4000. On another authentic note, in 1961 stations started broadcasting in surround sound. The fundamental collector configuration comprises of the accompanying parts. A reception apparatus is utilized to convert electro-attractive waves into electrical motions. Speakers are utilized all through the collector to help signal force at radio, baseband and middle of the road frequencies. The center of the FM collector, the discriminator, comes in different circuit shapes and is utilized in discovery and demodulation. Fundamentally, its job is to separate the knowledge or message from the bearer wave. Another segment, basic in most electronic circuits, is the force flexibly (DC or AC changed over to DC). At last, a transducer (speaker on account of Radio) is expected to change over the message signal into its last structure (sound, mechanical, etc⠡â ­). Different segments progressively explicit to FM collectors are blenders joined with neighborhood oscillators utilized for recurrence control, limiters to control abundancy, de-accentuation and other channel circuits. 2 Science of FM In contrast to abundancy regulation (AM) the place the message or tweaking signal, call it m(t), is utilized to regulate the sufficiency of the transporter signal, recurrence tweak, as the name infers, utilizes m(t) to change the recurrence of the bearer. The abundancy of an FM sign ought to stay steady during the tweaking procedure; a significant property of FM. A general FM sign can be portrayed by the following:1  ¦Ã‚ µFM(t) = Acos(⠦ãˆ... ...n its yield relative to s(t). Over a brief timeframe span, this variety  ¡Ã£â€"C(wc-wo)t. In this manner, the framework keeps on circling until the recurrence of the VCO yield matches or  ¡Ã¢ °locks⠡â ± onto the approaching recurrence. The time it takes for the framework to  ¡Ã¢ °lock⠡â ± is known as the procurement time. Once the frequencies coordinate, s(t) becomes s(t) = AB/s sin(⠦ãˆc- ¦Ã£Ë†o) For an approaching FM signal s(t) = AB/2 sin(⠦ãˆc(t)-  ¦Ã£Ë†o) = AB/2 sin (kf  ¡Ã£'m(⠦ã)d⠦ã  ¨C ¦ÃƒË†o) Running s(t) through a differentiator brings about an AM signal which can be without any problem demodulated utilizing envelope recognition. When the sign has been demodulated, it is then gone through a de-accentuation circuit, as referenced before. Commonly, it is then enhanced one final time before making a beeline for the yield transducer. End Taking everything into account, the adjustment/demodulation process for FM signals has demonstrated to be substantially less straight forward than straightforward AM balance. In any case, FM has extensive points of interest and its utilization in radio, satellite and radar applications make it imperative. Numerous techniques for sign and framework investigation alongside channel and criticism configuration are utilized in the structure of a FM beneficiary, regardless of whether it be simple, computerized or something else. FM Receivers Essay - articles look into papers Unique This paper will talk about the structure of a FM collector. It will start with a short chronicled background of FM broadcasting and its utilization in the public arena. It will proceed by giving the essential numerical foundation of the tweak procedure. Besides, it will count a portion of the benefits of FM over different types of tweak, to be specific AM. At last, the paper will talk about the structure of a fundamental FM beneficiary just as present a few circuits and circuit parts which the peruser may not be comfortable with. Presentation Recurrence balance (FM) was developed in 1936 by an American electrical designer/ innovator named Edwin H. Armstrong. Having various points of interest over the current AM communicating framework, as will be talked about later, in blend with generally low cost of usage, brought about its fast development. In the years following World War Two, there were 600 authorized stations broadcasting in the U.S. By 1980, the number developed to 4000. On another verifiable note, in 1961 stations started broadcasting in surround sound. The essential collector configuration comprises of the accompanying segments. A reception apparatus is utilized to convert electro-attractive waves into electrical motions. Enhancers are utilized all through the recipient to help signal force at radio, baseband and middle of the road frequencies. The center of the FM recipient, the discriminator, comes in different circuit frames and is utilized in recognition and demodulation. Essentially, its job is to separate the knowledge or message from the transporter wave. Another part, fundamental in most electronic circuits, is the force flexibly (DC or AC changed over to DC). At long last, a transducer (speaker on account of Radio) is expected to change over the message signal into its last structure (sound, mechanical, etc⠡â ­). Different segments increasingly explicit to FM recipients are blenders joined with neighborhood oscillators utilized for recurrence control, limiters to control plentifulness, de-accentuation and other channel circuits. 2 Science of FM In contrast to plentifulness tweak (AM) the place the message or balancing signal, call it m(t), is utilized to adjust the adequacy of the transporter signal, recurrence balance, as the name suggests, utilizes m(t) to change the recurrence of the bearer. The abundancy of an FM sign ought to stay steady during the tweaking procedure; a significant property of FM. A general FM sign can be depicted by the following:1  ¦Ã‚ µFM(t) = Acos(⠦ãˆ... ...n its yield relative to s(t). Over a brief timeframe span, this variety  ¡Ã£â€"C(wc-wo)t. Along these lines, the framework keeps on circling until the recurrence of the VCO yield matches or  ¡Ã¢ °locks⠡â ± onto the approaching recurrence. The time it takes for the framework to  ¡Ã¢ °lock⠡â ± is known as the securing time. Once the frequencies coordinate, s(t) becomes s(t) = AB/s sin(⠦ãˆc- ¦Ã£Ë†o) For an approaching FM signal s(t) = AB/2 sin(⠦ãˆc(t)-  ¦Ã£Ë†o) = AB/2 sin (kf  ¡Ã£'m(⠦ã)d⠦ã  ¨C ¦ÃƒË†o) Running s(t) through a differentiator brings about an AM signal which can be without any problem demodulated utilizing envelope discovery. When the sign has been demodulated, it is then gone through a de-accentuation circuit, as referenced before. Ordinarily, it is then enhanced one final time before making a beeline for the yield transducer. End All in all, the tweak/demodulation process for FM signals has demonstrated to be significantly less straight forward than basic AM adjustment. In any case, FM has impressive preferences and its utilization in radio, satellite and radar applications make it irreplaceable. Numerous strategies for sign and framework investigation alongside channel and input configuration are utilized in the structure of a FM recipient, regardless of whether it be simple, computerized or something else.

Literary Device Essay

Bianca Lynch Literary gadget article In the novel At First Sight by Nicholas Sparks He utilizes state of mind to assist you with understanding the fundamental character, this additionally encourages you to sympathize with his issues and correspond to how they may feel. Another artistic gadget he uses to assist you with interfacing with the novel is symbolism; he paints an expounded image of the town Jeremy Marsh currently lives in with his new spouse Lexi. The Author portrays Boone Creek, a humble community in NC Jeremy Marsh has as of late moved to for his life partner Lexi Darnell, as a little nation hick town that anybody originating from NYC would be embarrassed to call home. As Jeremy begins to feel increasingly comfortable, His point of view of the town is changed. It changes from being a hick town to some place invigorating where he could see himself settling down with Lexi and their Daughter to come he communicates this right off the bat in ch. Four of the novel, â€Å"The a month ago in Boone brook, exhausting as it had been, was actually†¦refreshing† (Jeremy pg 52). Truth be told he gets so used to the town that when he returned home to NY for his lone wolf party he felt strange, as though something just didn’t fit. His siblings and closest companion Alvin condemned his garments, the â€Å"lumberjack† shirt Lexi got him. In spite of the fact that Jeremy consistently considered himself a fairly â€Å"stylish† man and on the off chance that he was all the while living in NY would have never been found in those garments by wearing it caused him to feel by one way or another associated with Lexi and his new home Boone Creek. As I read this novel I envisioned a neat and tidy New Yorker moving so a little nation town and getting lost in all the humble community tattle and new nation ways. † They’ll talk behind our backs, they’ll tattle, and it’ll set aside people along effort to overlook that we ‘lived in sin’† (Lexi pg. 4) Lexi revealed to Jeremy when attempting to disclose to him why they couldn’t live respectively before getting hitched. What Jeremy couldn't get familiar with was the steady tattle about different people’s lives, despite the fact that this went on in the city it wasn’t as awful in light of the fact that new Yorkers don’t have enough time in the day to simply lounge around and talk about different people’s lives. Another scholarly gadget Nicholas Sparks used to retain the perusers consideration is state of mind. All through the entire first 50% of the novel I was left in tension s to how Jeremy and Lexis relationship would turn out. In the initial four sections the writer attempts to get the peruser to imagine that there might be an unfaithfulness going on among Lexi and Jeremy on Lexi’s part. Jeremy goes to Lexis work mid one day to shock her and she wasn’t there and didn't make reference to getting off right on time to him previously. At the point when he went to search for her he discovered her on the seat that neglected the waterway with Rodney, her youth love,† until , that is they moved on the seat, and he at that point acknowledged they were clasping hands. (Jeremy pg. 73), this alongside numerous other unexplained vanishings by Lexi prompts the anticip ation in the novel. As I read the end when lexi kicks the bucket after work it sets me feeling rueful. With Jeremy grieving his wife’s passing and the idea of their child young lady not having a mother in her life, he will not go see his little girl; in certainty he said he never needed to see her. Since Lexi passed on during Claries birth Jeremy feels hostility towards her, when inquired as to whether he saw her yet he said no. â€Å"Jeremy dismissed. He didn’t need to heart that, didn’t need to hear anything about the baby†¦would he ever be glad again? †(Jeremy pg 258) Doris, Lexi’s grandma at long last persuades him to go see her, â€Å"And in that case, while gazing at his little girl through a thousand tears, he began to look all starry eyed at and needed simply to hold Claire until the end of time. † (Narrator pg 263). Jeremy figures out how to acknowledge Lexis passing and acknowledge the blessing she abandoned, Claire. Despite the fact that the novel hops from tension to love to upsetting occasions Nicholas Sparks despite everything figures out how to expend the perusers consideration by utilizing state of mind and imajery.

Top Reasons to take a Programming assignment help

Top Reasons to take a Programming assignment help In this blog, we will learn the top reasons to take a Programming assignment help. Lets get started and find the reasons to take a Programming assignment help. Learning computer programming is not easy, but it does not mean that it is impossible, with the guidance of experts, everyone can write better code. This programming assignment help blog is generated for those aspirants who are pursuing computer science and its applications. The views of programming are to find a sequence of instructions that will automate the performance of a task (which can be as complicated as an operating system) on a computer, often for solving a given problem. This is specially made by experts to provide you with the right direction about Computer programming. What is Computer Programming?   Summary What is Computer Programming?  Who can Code and what skills required for Programming?What are the types of Computer programming?Machine language Assembly languages.Business-oriented languages.Scripting languages.Object-oriented languages.How much time it will take to learn a Programming Language?Our Programming HelpWhy should you hire a Programming Assignment help Expert? We use languages to communicate with each other the same as computer scientists have developed several computer-programming languages to provide instructions to the Computer. Computer programming is a way through which the programmer can communicate with Computer. In contrast, programming is used for developing software and its applications. Because the act of writing computer programs is one of showing the PC to accomplish something. The term computer programming language usually refers to high-level languages, such as BASIC, C, C++, COBOL, Java, FORTRAN, Ada, and Pascal. Who can Code and what skills required for Programming? Once in a life, every computer science student wants to know the answer to this question. Everyone can code, No one is a programmer by Birth. If you are a beginner in programming. Then you need some necessary skills that are mentioned below. Basic Mathematical skillsA passion for problem-solvingConfidence around a Computer What are the types of Computer programming? Computer programming and programming language both are different things the programming languages have come under computer programming there are so many languages available. But below are pretty popular types of computer programming which help you to build a bright future. Machine language Machine language is a code that consists of binaries that can be directly executed by a computer. Assembly languages. Assembly language is a low-level programming language that requires assembler to convert it into machine code. Business-oriented languages. It is especially famous for business applications that run on large computers. Scripting languages. A scripting language is a programming language which helps for coordinating and speaking with other programming dialects. Object-oriented languages. Object-Oriented programming is the real life-based style we use f like class, object, Inheritance, Encapsulation, Abstraction, Polymorphism. How much time it will take to learn a Programming Language? As we mentioned above. There are many languages available, and every language has its intended purpose and structure. Understand the problem you are trying to solve.Design a solution.Draw a flowchart.Write pseudo-code.Write useful comments. Our Programming Help Majority of students struggle to crack the programming assignment. So what should they do to complete the Programming assignment? The Best Answer for this question is to take the Programming assignment help from the experts. C++ assignment helpC# assignment helpJava assignment helpMATLAB programming helpVisual necessary programming assignment help MYSQL assignment helpMathCAD assignment helpOracle assignment helpRuby assignment helpPython assignment helpAdobe Flash assignment helpDatabase Programming assignment helpPascal programming helpDot Net assignment help We ensure that youll get what you precisely need. You can legitimately present the task sent by us. We are sure that the paper will inspire your teacher and youll get acclaims from him/her. Thus, dont reconsider before settling on our programming assignment help administrations for Students. Why should you hire a Programming Assignment help Expert? You dont need to hire an expert if you are perfect in your assignment, but sometimes its not easy to manage all your homework on your own. Programming isnt easy; its needed so much attention and skills that why you need to hire an expert â€" doing programming assignments, not a child play. Our experts solved more than 600+ Assignments and Projects. If you are also suffering from your programming assignments no need to worry take programming assignment help from Calltutors professionals, we are very in programming and never let you down. Submit your query now……..

The Colonization Of The North Over The Global South

Explore the ways in which colonialists established and maintained their rule in the colonies and assess whether any of these mechanisms continue to be evident in the contemporary domination of the global North over the global South. Over the years Europeans have established many different types of colonies throughout the Global South for reasons such as the expansion of empire and for economic motives. These different types of colonies such as, company rule, direct rule, indirect rule and settler rule have been established and maintained using ways that best suited each colony and the motives of the colonisers. However all of the colonial governments shared certain attributes. (Exploringafrica.matrix.msu.edu, 2014). Some of the mechanisms used to maintain rule can still be seen as playing a major role in the contemporary world, although the form of imperialism can be seen as changed from colonialism to neo-colonialism to better suit the needs of the growing capitalist dominant powers. This essay is structured as follows: first I will briefly discuss the background of the Scramble for Africa including some of the possible motives. Secondly I will analyse some of the mechanisms used to establish rule focusing on c ertain colonial rule types and will examine some of the ways in which colonizers maintained rule in colonies. Thirdly I will examine some of the mechanisms still being used to dominate the Global South using the concept of Neo-colonialism. At the Berlin conferenceShow MoreRelatedAmerican South And German Imperialism Essay1257 Words   |  6 PagesAlabama in Africa, written by Andrew Zimmerman, explains the history surrounding the relationship between slavery in the American South as well as in the African village of Togo, run by Germany. He opens with the importance of cotton in America’s social, political, and economic markets. Not only does Zimmerman explain the correlation between cotton and black labor, but he further explains black labor through Booker T. Washington’s Tuskegee Institute. The Tuskegee Institute is a continual conceptRead MoreAfrican Slavery And The New World s Demographic Profile1014 Words   |  5 Pagesterritory by a political power from another territory. It is a set of unequal relationships between the colonial power and the colony and often between the colonists and the indigenous population. Colonization is the act of setting up a colony away from one s place of origin. Colonists settled British North America for different reasons. Some came for profits; others came for religious freedom. For those colonies established for profit, the British Crown granted charters to venturing proprietors orRead MoreThe Global North/South Divide1724 Words   |  7 PagesA descriptive essay on the Globla North/South divide. Explores the social, cuptural and economic differences that exist between the regions defined as the global north and the global south. The theory of the Global North and Global South is a new geopolitical perspective. It divides the world into two blocs – the industrialized countries of the global North and the poor countries of the South on the global level of analysis. While â€Å"Global South† is sometimes used as a synonym for the more familiarRead MoreIn Robert J. C. Young’S Book, Postcolonialism, A Very Short1052 Words   |  5 Pagestaking action to discard of colonial powers ruling over countries that should (and could) be independent countries on their own. The countries that were colonized do not want national powers dictating them. They want more power in the people and inhabitants rather than in those who colonized them in the first place. With the Global North being the colonizers, and the Global South being the colonized, postcolonial criticism also aims to give the South more of a complex story than what the media portraysRead MoreEnglish As A Global Language1701 Words   |  7 Pagesbook about English as a Global Language by giving examples of how often we see the english language around our daily lives in the United States and other countries around the world. He proves this by saying, â€Å"Wherever you travel, you see English signs and advertisements. Whenever you enter a hotel or restaurant in a foreign city, they will understand English, and there will always be an English manu.† I personally think this is an awesome example of how English is a global language and it is a greatRead MoreSouth Afric A Vast History Of Colonialism, Migration, And Migration1605 Words   |  7 PagesOverview: South Africa has a vast history of colonialism, migration and emigration, racial and gender segregation, epidemics, income inequality and extreme violence that has intrinsically affected and shaped the Healthcare System (South Africa Info, 2015). The apartheid is a major contributor of the problematic health system. Although, development in the public healthcare sector has occurred over the years, it still lacks adequate leadership and good management. Despite the policies initiated toRead MoreThe Issue Of The Unification Of Korea960 Words   |  4 Pagesused to learn that South Korea and North Korea should unite. Her and her friends learned, sang a song, and drew a poster about unification. However, as the time passes, the nation questioned themselves if the unification is really necessary. Instead of blindly praising the possibility of the unification, people in modern days started to debate rather it is essential for both Korea to be united. Even though there are many pros and co ns of the unification, as being a quarter â€Å"North Korean,† I believeRead MoreHistory of Slave Trade1496 Words   |  6 PagesDuring 1619 was the first time North America would see slaves (history.com). At the time it was unknown as to how long slaves would be kept in bondage and to labor the goods of the whites. Many slaves had been kidnapped, traded, and sold. The South was pro-slave and the reason black slaves would end up freed (Goldfield 2007). Abolitionism began during the early 1830’s when Christians realized that slavery was opposite of their belief and a sin (http://americanabolitionist.liberalarts.iupui.edu).Read MoreNative American Population History And Genetics988 Words   |  4 Pagespopulated continents on the planet, at around 15,000 years before present. The Asian ancestors of Native Americans crossed over a land bridge, connecting Asia to North America, during the earths last glacial maximum in the late Pleistocene (Dennis et al., 2010). Native A merican population history and genetics are still very new subjects of research and there is still much debate over questions such as: What routes were taken by the migrating Native American peoples? When was the migration? How many migrationsRead MoreThe United States During The Indochina War979 Words   |  4 Pagesrelationship during World War II, President Franklin D. Roosevelt did not approve of colonization, and wanted France to halt in suppressing Vietnam. Roosevelt did not approve of France’s establishment of political control; it also disapproved of Britain’s, in which the United States did not have a good relationship with regarding this subject. After Roosevelt’s passing, this policy and belief of anti-colonization was not the concern of the new president and administration. Since this was Roosevelt’s

What Is Social Capital - 842 Words

What is social capital? Why is it important for a society? The sociological concept of social capital is developed in conjunction with the concepts of human capital and physical capital which has clear distinctions among them to explain theory of social relations (Jackman and Miller, 1998). Unlike human capital and physical capital which has clear and united explanation, social capital has no unified and undisputed definition due to its weak palpability as it comes â€Å"from changes in the relations among individuals that facilitate action† (Jackman and Miller, 1998). Be that as it may, we can still find they commonly define social capital as â€Å"the value of social networks, bonding similar people and bridging between diverse people, with†¦show more content†¦One of the examples that could illustrate this idea is the failure of Indonesia to be a high performing economy. Though Indonesia enjoyed rapid economic growth in 1980s, the economy declined and seriously hurt not only by the Asian Financial Crisis but also by its r ooted clientelist and cronyist corruption problems founded on the particularistic trust on patron-client relations and family relations. Low trust was obviously the problem in the Indonesian society that hindered a free and fair trade market decreased the incentive of people in investment. This shows that lack of trust as social capital can be destructive to an economy and high trust is of significance of the economic development. All in all, social capital is important as it can affect the social stability and the economic development of a society. References Dayton-Johnson J. (2003). â€Å"Social Capital, Social Cohesion, Community: A Microeconomic Analysis†. The Economic Implications of Social Cohesion, Osberg L. eds., University of Toronto Press, p. 43-78. Jackman, R. and Miller, R. (1998). Social Capital and Politics. Annual Review of Political Science, 1 (1), p.47-73. the Population Health PhD programme of the University of Ottawa. (2007). Social Capital and Social Cohesion. [ONLINE] Available at: http://courseweb.edteched.uottawa.ca/pop8910/Notes/Social_Capital.htm. [Accessed 08 May 2012]. SocialShow MoreRelatedSocial Class And The Self1502 Words   |  7 Pagespraised and referenced studies and whether is it still a useful tool in understanding the relationship between the social class and the self. I will do this by examining the theories of social class and examining them against Bourdieu’s work. The two main theorists on the idea of social class are Karl Marx and Max Weber. Marx based his theory on the idea that there are only two social classes, the bourgeoisie and proletariat. The bourgeoisie being the capitalist upper classes such as factory and businessRead MorePotentials Of The Civil Society And Caveats1594 Words   |  7 PagesPotentials of the civil society and caveats Utilization of the social spaces created by the CSOs does not all imply that it can result to women empowerment. Civil society visibly creates spaces that offers opportunity for women to be part of the local politics and development but achieving empowerment still depends on how they perform and negotiate in the spaces. In most cases, women’s participation in the CSOs does not challenge patriarchal controls. As shown by Mudege and Kwangwari (2013), resourcesRead MoreSocial Capital As A Theoretical Foundation886 Words   |  4 PagesSocial capital is a widely used theoretical concept to understand how social structures are formed and utilised by people embedded within that particular structure. The research undertaken for this thesis has used social capital as a theoretical foundation as well as a practical methodological tool for furthering the research aims. By using social capital theories, a better understanding of the effects of land demarcation and grabbing will be reach ed, and the outcomes relating to conflict and cooperationRead MoreThe Between Economic, Social And Cultural1463 Words   |  6 Pagesfamily, skills, possessions, Social status etc. These activities can be performed and engrained into a person from class. Power and position in society. For example, eating at an expensive restaurant or eating at a fast food restaurant based upon money restrictions, due to the occupation you have. To some people it’s about what you ‘have’ and who/what you ‘know’. When classifying Capital, it is important to note that there are three forms of Capital - Economic, Social and Cultural. To participateRead MoreSocial Reproduction Theory And The American Education System1224 Words   |  5 Pages Social reproduction theory is important and relevant to society because it challenges an institution that we have been socialized to honor and protect. In America, we believe that we have equal opportunities to succeed by educating ourselves in the school system. However, our social class and identity dictate how much access we have to those very opportunities that can lead to success. By examining this theory of social reproduction, we can further understand the roles that culture and social classRead MoreAnalysis Of Bolsa Familia Springs From A Long Tradition Of Welfare And Development1471 Words   |  6 PagesBolsa Familia springs from a long tradition of welfare and development strategies in Latin America. Economic and social development are of cent ral concern to governments and development agencies worldwide due to their direct link to equality. This can be explained through the well-defined link between income levels and health, education and nutritional outcomes, emphasizing the importance of addressing inequality in order to break the cycle of intergenerational poverty. Thus, reducing inequalityRead MoreWhy Cultural Capital Is Fluid843 Words   |  4 PagesAs described in Social Class Matters, placement in a class system can occur through ascription or achievement. The class that a person is ascribed to or achieves greatly correlates to the privilege in their life, and can determine many things in life – access to quality education, availability of medical care or living conditions. Social class matters as it can almost pre-determine the quality of life that a person will lead. Had Brenda Allen not lived in a housing project that offered as manyRead MoreSocial Capital : An Organization And The Power Of Action Of Individuals With Common Goals1472 Words   |  6 PagesSocial Capital Social capital is a set of relationship rules between the parties that make up a society. These rules define the participation, the organization and the power of action of individuals with common goals. Although the concept of Social Capital is not new, it became known only from the work of Robert Putnam, published in 1993: Making Democracy Work: Civic Tradition in Modern Italy. Initially the concept had been defined as a set of social relations marked by goodwill and friendlinessRead MoreProfessional Capital : Transforming Teaching1149 Words   |  5 PagesProfessional Capital: Transforming Teaching in Every School renowned educators Andy Hargreaves and Michael Fullan set out to transform the future of teaching and public education by proposing the idea and importance of investing in Professional Capital. According to Merriam-Webster dictionary, capital is defined as â€Å"Relating to or being assets that add to long-term net worth.† The autho s notion of Professional Capi tal lies upon the integration of three kinds of capital – human, social, and decisionalRead MoreHealth And Social Policy : An Overarching Policy Objective1480 Words   |  6 Pages 2139283B Health and Social Policy in Contemporary Context (Level Three) MA Health and Social Policy 2015 Karen Wright 3000 words In what ways are communitarian frameworks such as social capital useful for understanding and addressing social problems? Critically assess its suitability as an overarching policy objective. This essay aims to critically analyse the use of social capital as a policy objective in relation to tackling re-offending criminal

Why True Innovators Must Behave Like Entrepreneurs Free Essays

According to the author, personal entrepreneurship is the ability of a person to trade in goods and services for the purposes of creating wealth for the individual, while personal innovation is the ability to generate new ideas for the purpose of creating new or improved products or services. The author further argued that organizational entrepreneurship is the knack of the registered business to exchange its goods and services for the purpose of generating profits, while organizational innovation is the knack of a registered many to come up with new products and services for improved delivery of products and services to its customers. The two complement each other and can never be separated if the business is to thrive as well as remaining competitively advantage. We will write a custom essay sample on Why True Innovators Must Behave Like Entrepreneurs or any similar topic only for you Order Now You can have business ideas but if you cannot improve on them sooner or later you will find yourselves beaten down and out of business while it is good to have new and brilliant ideas but if you cannot trade them then you are also out of business. In his research Hunter. (2012) argued that the concept of â€Å"locus of control† has some level of influence with people who are entrepreneurs in that, people with the internal locus of control will take charge and believe they can turn around the environment while people with external locus of control don’t take charge and believe they do not have the ability to turn around the environment around them. Hunter. (2012) further argued that entrepreneurs belong to the group of people with internal locus of control. According to the study done by the Harvard business review titled â€Å"Can startups help turn the tide? † When times are very difficult with very few jobs, people are forced to become innovative and entrepreneurs. The article revealed that successful businesses such as IBM, Disney and Microsoft where birthed during world economic meltdown. It was during these hard times when entrepreneurs and innovators like Bill Gates took up the challenge to start up their businesses. Implications of the Relationship for Individuals and Organizations From the Leadership perspective the author’ evaluation of his leadership style and capabilities showed that he is able to provide direction for his team effectively of which an entrepreneur or somebody leading a business requires in order o take the organization forward. The author’s score on â€Å"fostering teamwork† was low an indication which poses danger to the business because entrepreneurship and innovation flourish so much on the efforts which are generated by teams. This means that the author will not be able to embrace and nurture the input and innovative ideas which will come from the team members hence affecting the organization at large. According to the top boss for Amazon. Com Bozos, there is a strong link between individuals and the growth of their organizations in that the success is dependent on the big stakes the employees make which is the driver to overcome the hurdles (Dyer. , Greenest. , Christensen 2009). The author’s leadership assessment score on â€Å"Acting with Integrity† was impressive. Impact on Personal Approach to Risk Taking According to marketing week article entitled â€Å"Why true innovators must behave like entrepreneurs Having a belief in your ability to make a difference is a crucial step towards leaving an indelible mark on your business†. The author’ score under â€Å"leading courageously’ was fairly good an indication which demonstrate that he is capable of making tough decisions even when times are hard in business. An entrepreneur must be ready to take a risk by embracing innovative ideas and be ready to take on new products in the face of competition on the market. In their study Dyer. , Greenest. , Christensen. (2009) discovered that great innovators of our time Apple’s Steve Jobs, Amazon’s Jeff Bozo and Keep expounder Nikolas Sonnets ¶m are enthusiastically willing to make a difference from the way things and frequently â€Å"take risks† to create change. Further the results under â€Å"championing change† was also not good enough meaning that the author has an element of resistance to change which is a recipe for failure in cuisines because an entrepreneur must be ready to embrace and deal with changes on the market due to innovation which brings about new and sophisticated products on the market thereby threatening the existence of the business if the business leader is unable to champion the change. Reflection of Personal Strength on Relationship between Innovation and Entrepreneurship Dyer, Greenest, Christensen. 2009) argued that â€Å"Innovators rely on their courage to innovate, an active bias against the status quo and an unflinching willingness to take risks to transform ideas into rueful impact†. It was interesting enough to see the author’s high score in â€Å"coaching and developing people† a personal strength which builds relationships and an ingredient which fosters trust and growth in busine ss because when you invest in people, they become engaged in innovation and entrepreneurship as well as identifying themselves with the organization. According to Core, Chokes. (2012) fear has been the major reason why many people have not been able to demonstrate their inner strengths because they feel it is not possible for them to succeed. The author argues hat fear has direct influence on the personal strength in relation to innovation and entrepreneurship. How to cite Why True Innovators Must Behave Like Entrepreneurs, Papers

Qantas Airways Company Service Marketing

Introduction Qantas Airways has been in operation since 1920 when the airline was founded in Australia. The airline is well known for its comfortable and entertaining services.Advertising We will write a custom essay sample on Qantas Airways Company Service Marketing specifically for you for only $16.05 $11/page Learn More Passengers who have traveled using Qantas Airways have had the experience of a lifetime given that the company has been awarded many times for its in flight entertainment facilities. The airline operates in 40 countries while serving 140 destinations (Qantas Airways 2012). The airline has popularized the Sydney hub since it connects many destinations between North America and Australia. The company is also recognized for practicing excellence in the air transport business. Qantas Airways is hence recognized for its design, excellence and innovation in entertainment. Customers of Qantas Airlines nonetheless face certain risks when they interact with the company. These are elaborated in this paper. Financial risks Passengers of Qantas Airways face the risk of financial losses if they fail to make it on time for their flights. This is the same case as for all major airlines which have strict policies to counter lateness. There is always the threat of loss of belongings if passengers are not vigilant while traveling. Passengers can lose valuable belongings and even money if they are careless while in the middle of strangers. Even though the company is doing well in terms of prestige and flight operations, shareholders are always prone to losses because of uncertainties in the stock markets (Laroche 2003). For instance, there was a workers strike in 2011 that crippled the airline’s operations. The stock prices of the airline can be affected by such occurrences which affect investor confidence. Flight travel also involves many unanticipated expenses such as entertainment (newspapers/ magazines), extra food and d rinks, unknown taxes and cargo charges to and from an airport.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Functional risks Passengers of Qantas Airways face many functional risks. Passengers who pay for flights are assured of excellent services but the quality of these activities is as per the criteria set by the airline. What the managers consider quality might not please customers and so excellence is never guarantee. For instance, the entertainment facilities installed in the airline in the form of movies and music might appeal to the youth but appear irrelevant to older passengers. Passengers of Qantas Airways carry plastic money in the form of credit cards (MasterCard/ Visa). These do not guarantee successful completion of transactions because some service operators do not accept them in their business facilities. Currency problems also affect many passengers and they may not be a ble to carry out certain transactions in various locations. Passengers cannot be certain that their flights will all arrive in time so that they can get to their destinations at the desired time. Some of the functional risks are related to external factors such as unfavorable weather and violence in some regions. These affect the airline’s ability to deliver its services to the customers (Bennett and McColl-Kennedy 2003). When these situations occur, customers get their flights delayed and they end up arriving late at their destinations. Customers are always liable to suffer from temporal risks involving long queues in airports at certain seasons (Bitran and Mondschein 1997). The airline industry operates on seasons which are described as either high season or low season. During the high season such as around Christmas time, passengers face overcrowding and long queues when boarding flights or booking for air tickets. Psychological risks Passengers who are not complacent with international languages such as English, French, Spanish or Chinese might not be able to communicate effectively with flight attendants. This makes it difficult for them to ask for snacks or directions to the bathroom. Psychological factors affect how customers perceive certain situations (Shemwell and Cronin 1994). Since Qantas Airways is based in Sydney, some passengers might not want to be associated with it. People from conservative regions such as India and the Middle East might only want to travel with Arabian or Indian airlines such as Qatar and Emirates Airlines. They might fear that their friends and relatives might not approve of their decisions to travel in an airline that offers secular music and movies for entertainment. Business clients might also fear that their prestige might be lowered if they do not travel with airlines such as Emirates, Virgin Atlantic of KLM.Advertising We will write a custom essay sample on Qantas Airways Company Service Marketing specific ally for you for only $16.05 $11/page Learn More The safety and comfort of passengers traveling on Qantas Airways might be affected psychologically by the sitting arrangement. For instance, those seated at the back seats might experience smells from the bathroom while those seated where the wing of the plane is might not be able to look outside and view features through the window. Conclusion Qantas Airways tries to reduce the impact of these risks by elevating the quality of their services to world class standards. Likewise, the airline offers the same services offered by other prestigious airlines. The airline can however strategize on how to how to get sources of entertainment from every region or allow customers to carry their own materials while on the plane. List of References Bennett, R McColl-Kennedy, JR 2003, Services Marketing: A Managerial Approach, John Wiley Sons, Milton, QLD. Bitran, G Mondschein, S 1997, â€Å"Managing the Tug-of-War Betwe en Supply and Demand in the Service Industries†, European Management Journal, Vol. 15, No. 5, pp. 523- 536. Laroche M, Bergeron J Goutaland C 2003, â€Å"How intangibility affects perceived risk: the moderating role of knowledge and involvement†, Journal of Services Marketing, Vol. 17, No. 2, pp. 122-140. Qantas Airways, 2012, Qantas Airways Named Top Airline For In-Flight Entertainment, viewed on https://www.qantas.com/gb/en.html. Shemwell, DJ Cronin, J 1994, â€Å"Services Marketing Strategies for Coping with Demand/Supply Imbalances†, Journal of Services Marketing, Vol. 8 No. 4, pp. 14-24Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This essay on Qantas Airways Company Service Marketing was written and submitted by user Bella Franco to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

A Thesis Statement on the novel Candide by Voltaire Essay Essays

A Thesis Statement on the novel Candide by Voltaire Essay Essays A Thesis Statement on the novel Candide by Voltaire Essay Paper A Thesis Statement on the novel Candide by Voltaire Essay Paper Essay Topic: Candide Not everything is all for the best. The novelCandideby Voltaire delved into the wretchednesss of work forces. political relations and faith where every unfortunate event that happens to the person is to be accepted since it is all for the best. Many times in the novel. Candide’s esteemed professor. Pangloss remarked that â€Å"Everything is all for the best† . For his portion. Voltaire seems to be oppugning the construct of fatalism. Fatalism is the position that persons are powerless to make anything other that what we really do. It seems dry that Candide remains optimistic despite all that he had experienced ; the ostracism from the palace. the whipping by the soldiers and the sinking of the ship. All these events would hold made a weaker adult male autumn on his articulatio genuss and cuss the celestial spheres ; but non Candide. After all. everything is for the best. Nevertheless. Candide retains his good will. generousness and ironically. his optimism. The construct of fatalism is taking the easy manner out. There are many cases where Candide could hold avoided such unfortunate fortunes ; like losing his sheep every bit good as his hoarded wealth. Not merely that. he squandered his staying hoarded wealth to unworthy persons. Another case was when Candide was flogged. He simply accepted it. He was believing along the lines that everything is all for the best. But to believe about it. how unfair is it to be lashed a 1000 times for being misunderstood as deserting. In some manner. Voltaire was knocking citizens who could accept the unfair and irrational determinations of their authorities. In connexion with the thought of fatalism is the construct of free will. If worlds were given the gift of free will. so the thought that everything is all for the best would be inconsistent. A individual who has free will would be capable of determining his or her ain fate. In stead of this. Candide should be able to alter the events that weren’t say to go on to him or if they did go on. so the consequence would non hold been so black or it could hold at least been minimized. One illustration had been where Candide stabbed the Baron. Cunegonde’s brother. He could hold restrained himself and could hold conducted an unwritten statement alternatively. What Candide did was roseola and unwise that it was no surprise that it would stop disastrously. Today. a individual is expected to move and talk tactfully. There would be chaos if everyone wanted to hold their ain manner. Another illustration was when Candide and his comrade were about eaten by the Oreillons but were saved because he killed a Jesuit. Cunegonde’s brother. the Baron. In this clip. Candide thanked his good luck for killing a Jesuit to avoid being eaten. It should hold crossed his head that if he had non stabbed the Baron. so they would hold non been in that state of affairs in the first topographic point. It is easy to fault every occurrence in life as portion of a expansive program. That everything is destined and fated. But if it is. so why is at that place free will? It could non simply be some fast one to adult male to believe that he has control over the events in life. Changeless nisus to be better is what makes the universe go unit of ammunition. The find of unknown topographic points and chartless Waterss are the merchandise of motive and will of work forces. In kernel. man’s free will is the ground. All the effects of one’s actions are due to one’s interactions. Candide’s optimism. naivete and artlessness may hold drawn its beginning from Mademoiselle Cunegonde. She’s beautiful and charming and guileless. To Candide. she’s the one ground to stay living despite all the wretchednesss of the universe. In some ways. she had besides been the ground why in the ulterior portion of the novel. Candide encountered many unfortunate events. He even left the Utopian universe of El Dorado merely to be with his darling Cunegonde. Cunegonde symbolizes Candide’s optimism. In the novel. Voltaire besides portrays the human being’s love of life. The old adult female was acknowledged as the individual who encountered the most unfortunate wretchednesss. However. in malice of all that. she’s admits that she still loves life and neer would she hold killed herself. The â€Å"All for the best† construct was eventually refuted and rejected by Candide. In the novel. Pangloss said to Candide â€Å"All events are linked up in this best of all possible universes ; for. if you had non been expelled from the baronial palace by difficult boots in your rear for love of Mademoiselle Cunegonde. if you had non been clapped into the Inquisition. if you had non wandered about America on pes. if you had non stuck your blade in the Baron. if you had non lost all your sheep from the land of El Dorado. you would non be eating sugar-coated citrons and Pistacia veras here† . Upon which Candide replied. â€Å"Tis good said. but we must cultivate our gardens† . ( Voltaire. 1949 ) This shows that nil happens without a ground. Many times in the novel. cause and consequence was mentioned. That is right ; everything that happens would hold an equal consequence. Every action has an equal reaction. Even every bit simple as turning fruits and veggies is tantamount to yearss and darks of difficult work. They did non merely as if by magic appear from the land or fallen from Eden. It’s the same with what happened to Candide and his comrades. Some events may hold been the act of God. but it is up to adult male to guarantee that everything would be all right. Mentions Rice. H. . â€Å"Fatalism† .The Stanford Encyclopedia of Philosophy( Winter 2002 Edition ) . Edward N. Zalta ( ed. ) . URL = hypertext transfer protocol: //plato. Stanford. edu/entries/fatalism/ Voltaire ( 1949 ) .The portable Arouet( B. R. Redman. Ed. ) . Canada: McMillan.

Relieving Students School-Related Stress

Relieving Students School-Related Stress The term â€Å"comic relief† relates to a humorous act or a witty dialogue in a serious literary work to reduce tension or intensify the impact of the particular dramatic action. Similarly, #ComicRelief is a UK-based charitable organization doing funny things (i.e Red Nose Day) to raise the money they can use to eliminate the root causes of social injustice and alleviate the sufferings of those living in poverty around the world. Since 1985, members of #ComicRelief are doing comedy shows on TV and other funny things in homes, workplaces, and schools to raise funds. In reality, the organization’s fundraising strategy not only alleviates stressful life situations of the poor but also reduces work and school-related stress. For instance, funny moments during Red Nose Day in primary and secondary schools temporarily relieved students’ study and other school-related stress. The study shows that most students experienced a large amount of stress in school. The causes and extent of this school-related stress include student’s own pressure to excel, frequent and large amount of homework, extra-curricular activities and chores, demands from teachers, and pressure to get a scholarship. Other studies, on the other hand, found grades, parents’ expectations, and getting along with other people who have different beliefs as sources of stress. Choosing sides and finding allies, difficulties in peer interactions, exams, use of public restrooms are also identified as prevalent school-related stressors. Students that are severely affected by school-related stress experienced physiological and cognitive symptoms such as headaches, stomachaches, shortness of breath, and others while those with cognitive symptoms commonly experienced catastrophic thoughts, humiliation, insanity, and gradually losing self-esteem. In worse cases, students avoiding unpleasant symptoms may refuse to attend school. Get more information here: Perspiration Is Nothing without a Little Bit of Inspiration Developing Students Creativity and Self-Expression through Crayons Is High IQ a Guarantee of Academic Success? The Limits of Academic Freedom Combining Academic Knowledge and Practicality Way of Relieving School-Related Stress Watching and enjoying #ComicRelief funny activities in school can greatly reduce school-related stress. However, students can take some positive steps relieve their stress. They can get involved stress moderating leisure and enjoyable physical activity. Reduce pressures imposed by demanding schoolwork by being more organized, schedule activities and prioritize schoolwork over non-school activities. Learn to say â€Å"No†, adopt a positive attitude, avoid stressful situations, eat a well-balanced meal, sleep early, take the time to relax, and talk about your problems to others. Since stressful situations increased blood pressure, students can benefit from progressive relaxation, yoga, meditation, listening to music, watching funny videos, deep breathing, and exercise. Stressors in schools are directly related to students’ inability to cope with a lot of tasks as well as the conditions of the school environment. School authorities, such as teachers having unrealistic and unreasonable expectations can be a prime source of stress. In college, for instance, stress from a strict curriculum, conflicting class schedules, enormous workload, and dealing with relentless professors is very common. Students, therefore, must develop positive thoughts patterns and responses on stress. These include the ability to overcome difficult moments through productive thinking, letting off steam through proper breathing, relieving physical and mental tensions through exercise, and doing something they truly enjoy. Some effective stress relievers include music, sports, gardening, doing some arts and crafts projects, and participating in church or civil activities. School-related stress is inescapable thus, it is always best for students to improve their problem-solving skills, maintain high-level of self-esteem, have fun and be assertive in confronting stressful situations.

Financial Concepts and Their Applications Essay Example | Topics and Well Written Essays - 750 words

Financial Concepts and Their Applications - Essay Example Good financial decision making can make or break an organization. Hence, the role of a financial manager is vital to any firm and they are the heart of an organization. Market prices are great indicators for a financial manager. They are usually signals that help the financial managers in planning and controlling, mergers and acquisitions, deciding on financial policy and a lot of other things. A good financial manager does not make decisions based on intuition. Instead, a good decision is only made after a careful examination of the markets and a lot of other external influences. Market prices are one of the external influences that have to be dealt with. Market prices guide the financial managers to set their financial policies and where to invest their funds. If a price of a commodity or an investment is rising, it is better that the financial manager move his funds or resources to that investment and make capital gains by selling those investments when the market has peaked or th e investment prices start falling. Similarly, market prices are also very useful in mergers and acquisitions.... This principle guides the financial managers to determine the accurate price of these investments and hence preventing them to pay in excess of the fair price of an investment. This helps in keeping the profitability of a business high. This is important because most of the business investment is made in portfolio and if one of these investments is made in a venture that is not profitable or less profitable than the previous investments, then the entire portfolio’s profitability would decrease. Therefore, valuation principle is very important to an organization and financial managers. Net present value is calculated by discounting the future net cash flows and then subtracting the investment price of an equipment, plant or machinery. The positive result indicates that the investment is worth undertaking and negative result indicates that the investment in hand is inferior and should not be undertaken. This is similar to cost benefit analysis. Cost benefit analysis calculate th e costs and benefits of an action. It states that only those actions should be undertaken that give more benefits than costs. In the very same way, Net Present value approach suggests that only those investments should be undertaken that give positive result. Positive result indicates that future net cash inflow’s present value is greater than the investment price and hence the investment yields good results. This is an important tool to evaluate and assess the profitability of an investment and helps the financial managers into making shrewd investment decisions. Interest rate is the cost of borrowing money. It is what an investor pays over and above the borrowed amount. Interest rate is the price at which the

Managerial accounting Essay Example | Topics and Well Written Essays - 1250 words

Managerial accounting - Essay Example Following which it will be discussed how the company has implemented this strategy in the day – to – day working. As mentioned earlier JIT was firstly introduced by Henry Ford and was clearly described in his book ‘My Life and Work’ in 1923. It was then that Henry Ford had realised that inventory stocking was a waste of investments in terms of the amount locked up in forms of inventory as well as storage and transportation costs. The JIT process is simple and defines stocking of goods to be a waste. Companies using this method follow the thumb rule of ordering for stocks whenever it is required by the company. This process exposes the hidden costs that the company incurs for storing and transporting of the inventories. The process might seem simple however when it comes to incorporating it into the daily business, the companies face a number of issues as it would mean completely changing the process flow of the company. There are a number of different disciplines that are followed to ensure the correct timing for ordering the goods to fit in correctly into the process flow of the company. This process involves aspects of statistics, behavioural science, production management and industrial engineering. In simple terms JIT is a process ensures that the inventories of a company are available at the right time, at the right place, the right amounts and finally the right materials (Sandras, 1989). Toyota is one of biggest motor company in the world. The company has been existent from times before the first ever air conditioner, colour television and even the first ever cheese burger was invented. It was started way back in 1934, where the first engine was produced by the company. It was later in 1935 that the first car was produced. In 1937 the company was split off. The company’s production was very limited between the years of 1936 -1945. The company however picked up motion in 1945 and the production was seen to grow rapidly since then.

Stefan Edberg :: essays research papers

Stefan Edberg The tennisplayer Stefan Edberg is nowadays a legend in his sport. I met him myself in France in 1987. I was 8 years old. He and the other members of the Swedish Daviscup team were playing the Daviscup against France. However, before the training I met them in the lobby of their hotel in Frà ©jus. My father knew the Swedish captain of the team so we could watch them training.After that Stefan has been one of my idols. I play tennis a lot myself. But now to the story about Stefan Edberg. Saw the ad His career started when the local paper in Và ¤stervik ( the town where he was born ) had an advertisement about mini-tennis in the early 70s. It said †Day of tennis†.Luckily his mother Barbro read the article and liked it. The day after she sent her son to the tennis-school for beginners. At that time she didn't know how important this initiative would be to Stefan, to Swedish tennis and even to the world tennis. An incredible athletic career had seen the morning light. Was convinced to continue The seven year old Stefan struck his first hits at the tennis school in the sommer of 1973. To start with he played once a week. He liked his new sport but was close to quitting after the first term. -My friend wanted to quit,and so did I. But my trainer convinced me to continue, Stefan says with a smile on his face. The young Edberg soon became taken by the sport. Soon he played matches with the boys' team, and outside his home he played fantasy Davis Cup-matches. In the sommer holidays he almost lived at the tennis court. At the age of ten he stopped playing his two other sports, football and icehockey, and concentrated everything on tennis. Soon he won his first tournament, †Ostkustenspà ¤rla,† a very memorable victory for him. Star even in school But a couple of years went by before he †dared† to go in for tennis full time. He was in the ninth grade as took the big step and gave tennis the big chance. -I felt I had a serious chance of becoming a worldplayer. Because I had just won JEM and taken a set on Mats Wilander who was a professional player, Stefan says. But it couldn't have been an easy choice, because Stefan was also a very good student with an average about 4,3 after the ninth grade.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  He was better than all the others!!! The trainers at the club where he was training, Westerviks TK, quickly realized

Machiavelli: The Realist Essay

Machiavelli revolutionized the way the worldviews politics. However, when we read his writings today, the ideas don’t seem very revolutionary. This is because his thoughts came to embody political structure. Machiavelli is known for being the first political philosopher to apply realism to politics. Machiavelli wanted to find a solution to his dark reality. Machiavelli’s The Prince presents us with the reality of the political arena, and provides us with the tools to work with human nature and its shortcomings. The Prince was written as a guide for Lorenzo de’Medici of Florence to stay in power. However, Lorenzo did not agree with Machiavelli’s assumptions. Machiavelli wants to restore pride and honor to Italy (Lerner, 1950). He offers a guide of how to accomplish this in the Prince. Machiavelli wrote the Prince when Europe was engulfed in civil wars. Machiavelli challenged the idea of divine right (Lerner, 1950). Machiavelli proposed the evolution of a ne w ruler, not chosen by divine right or heritage, but by military conquest. Previous to the publication of The Prince, Machiavelli had witnessed devastation in Italy (Lerner, 1950). Machiavelli witnessed how power struggles and contradicting principles lead to the destruction of his nation. He wanted to offer a solution to his reality in The Prince. A nation wants stability, security, and prosperity. If the prince can provide all three while maintaining the common wealth of the people, then the ends justify the means. During the time at which Machiavelli wrote The Prince, these were revolutionary thoughts. Machiavelli’s writing was revolutionary for humanists in this era. He chose not analyze rule with divine foundations (Lerner, 1950). He rejected the notion of theology and divine right. Machiavelli decided to take a unique route. Machiavelli’s work is based on political realism. Machiavelli was the first to openly distinguish what we believe man to be, and who he really is. By acknowledging what human nature truly is, he was able to analyze the ways in which Princes can manipulate the people and their power to create a stable nation. This realism had never before been brought into political  thinking. Machiavelli argues that an ordinary citizen is the best person to analyze the ruling party. He argues that his bird’s eye view is the reason he is best suited for such analysis, â€Å"For the aim of the people is more honest than that of nobility, the latter desiring to oppress, and the former merely to avoid oppression† (Santoni, 112). Machiavelli acknowledges what Politics are rather then what then what we want them to be. Machiavelli does not say that politics can do everything and he does not say that politics can solve all societies problems. In The Prince, Machiavelli lays down the foundation for what a governor can do to maintain security, prosperity, and stability. Machiavelli does however, acknowledge that he cannot explain human nature, but rather the patterns that lie within it. Machiavelli acknowledges that he is an observer in The Prince. He uses an analogy of a man on a hill to explain the nature of his observation (Lerner, 1950). The man on the hill has t he best view of the landscape. As a citizen he has observed the patterns in decision-making made by politicians and was able to interpret them. Politics cannot answer all the questions in our society. Political thinking can only help to provide us with the framework with which we govern and are governed. The conflicting ethical principles are what cause the controversy. Machiavelli acknowledges this fact and shows that ethics are not what define politics, but are rather a component. Machiavelli argues that a Prince must be able to manipulate the attitudes of the people. Machiavelli speaks of the state. He speaks of national stability. He acknowledges that citizens and there beliefs are components of the state. The political realism emphasized in The Prince does not simply mean to accept ‘reason of the state’ as legitimacy and letting liberties be crushed (Lerner, 1950). The realism urges leaders to strive for coercion of principles. A leader unified under his people is most powerful. In The Prince, Machiavelli offers a solution to the unsuccessful development of states. The Prince gains territory by victory and sets solid foundations for the territory to flourish upon, â€Å"One, however, who becomes Prince by favor of the populace, must maintain friendship, which he will find easy, the people asking nothing but not to be oppressed†(Santoni, 1950). Machiavelli believes that a good nation with just laws will develop from an efficient military. He is not arguing that you need a war to create a state,  but rather a successful victory can create a solid foundation of the state. Machiavelli understands human nature and decides to work with it rather than disregard our flaws. He knows we are not all good, but acknowledges that there is potential for us to change (Lerner, 1950). Machiavelli does not argue that the goals of politicians are always good. Machiavelli acknowledges that politicians ruthlessly seek power (Lerner, 1950). They do not care how it will affect the people. This is where a politician’s career crumbles. As noted in The Prince, you cannot rule a populace who hates you. They will overthrow you. Therefore, a prince must unite the people under his rule in order to obtain success. Human nature is the evil that is unconquerable. People will never stop having selfish motives. Therefore, we must learn to coordinate these desires. The Prince must give the people stability, security and prosperity. If he does this, then the people will dare not challenge him. Machiavelli does not provide us with an explanation of basic human nature but rather a framework, which we can use to govern and be governed. Machiavelli wants to improve politics. In the Prince he offers a plan of how to govern and how the people should be governed. He accepts that human nature is flawed. He knows that rulers are power hungry (Lerner, 1950). He also acknowledges that a ruler will not have a populace to rule if the populace hates him. Machiavelli accepts what our politics is, and tells us of what it should be. Just because human nature is flawed, doesn’t mean we are hopeless. Humanity can achieve prosperity, security, and stability if achieved within the right framework. This framework is presented in The Prince. Machiavelli is simply providing genuine insights into social organization as the foundation for Politics (Lerner, 1950). He is clear and logical. Emotion and ethics are only a small part of Machiavelli’s framework, â€Å"Everybody sees what you appear to be, few feel what you are, and those few will not dare oppose themselves to the many, who have the majesty of the state to defend them† (Santoni, 123). Machiavelli provides guidance for leaders for tasks such as dealing with newly acquired territory, choosing administrators, how to conduct diplomacy, and warfare (Lerner, 1950). Machiavelli gives specific examples of the way to govern newly acquired territory. He uses various situations by which a Prince could  acquire new territory and how he should govern the territory. Machiavelli is sensitive to the principles of the people of the newly acquired territory. He acknowledges that the people will overthrow the leader if he crosses them, â€Å"One who by his own valor and measures animates the mass of the people, he will not find himself deceived by them, he will find he has laid his foundations well† (Santoni, 114). To be a Prince you must be feared by your people, but not hated. Hatred will lead to destruction. Machiavelli wants the prince to form an atmosphere in which the people fear him, but also highly respect him (Lerner, 1950). The fear comes from the potential use of force by the Prince’s military against them. Machiavelli argues that a prince’s sole obligation is to protect the nation; a prince is in control of the military an d is in charge of national security. By proving military dominance, you gain power (Lerner, 1950). With this power, you can manipulate the interests of the people. Machiavelli believes that humans are in control of their actions that curb their destinies. Machiavelli also argues that humans do not have control over all events. A prince must only take into account what benefits the state when making decisions concerning the state. Machiavelli acknowledges that it is not morality of divinity that will get Italy out of this terrible mess (Lerner, 1950). Machiavelli argues that self-interest and self-protection, hence national interests, should be pursued ruthlessly. A prince can only commit cruelty if his ends justify his means, â€Å"A prince, therefore, must not mind incurring the charge of cruelty for the purpose of keeping his subjects united and faithful†(Santoni, 113). If he is being cruel for the benefit of the nation, then so be it, â€Å"In the actions of men and especially of Princes, from which there is no appeal, the end justifies the means† (Santoni, 123). Many criticized Machiavelli for being Anti-Christ and attempting to redirect our society towards immorality (Lerner, 1950). These people could not come to grasp with reality. They did not want to believe his words were true. It is apparent that Machiavelli’s ideas were far beyond his time. All humans have part of them that is ethical and normative, but we are also stubborn (Lerner, 1950). This stubbornness results in two sides of political thought. Those who pursue some passionate ideal and those who accept reality and look for solutions to our shortcomings. The prince embodies the foundations for Politics; the struggle between ethical or realistic reasoning. Machiavelli does not adhere to the  ideas of reformers or idealists. He is a realist. He gives concrete examples of ways in which a prince should govern and how a people are to be ruled. Ideals and ethics are not powerful techniques in politics. A successful statesman is an artist (Lerner, 1950). He knows how to manipulate the attitudes of the people by providing them with stability and prosperity. Religious leaders can raise moral, but they have never proven to be more powerful then a statesman (Lerner, 1950). Even in the development of the American colonies, men of god who were brought to power learned how to use their power corruptly (Lerner, 1950). Today, and during Machiavelli’s era, we are faced with a world of conflicting principalities. The struggle we face today is how much to integrate our principles to help obtain peace (Lerner, 1950). How far can we integrate before liberties are lost? What are we willing to sacrifice? Machiavelli explains that he is an observer of politics. He cannot add an ethical context to the patterns he has observed in history. He simply observed the patterns and interpreted conclusions that can be gained from them. Thus Machiavellianism provides structure, but does not provide an adequate philosophy for a way of life (Lerner, 1950). Machiavelli sought to prove what politics really is, not what we believe to be. We fear Machiavelli because he speaks the truth. Machiavelli acknowledges that leaders do not always act according to the virtues they said they would act upon. Machiavelli argues that leaders seek power ruthlessly (Lerner, 1950). He acknowledges that it is easy to be ruled but hard to rule ourselves. He also acknowledges that those in different forms of government need to be dealt with differently (Lerner, 1950). Rulers of Machiavelli’s time despised him because he let the world know how their authority works. In modern society we hate Machiavelli because he is making us face the dilemma we have created (Lerner, 1950). He made visible all that which we chose to ignore. Deceit and ruthlessness are present in all governments. Machiavelli causes us to face our major issue of adapting our democratic techniques to the demands of the world (Lerner, 1950). Machiavelli’s thoughts are not unpolitical. They are in fact extremely political. Machiavelli was able to observe patterns in government and provide a solution to the devastation these institutions created. In The Prince, Machiavelli listed the tactics that need to be used by a leader to gain control of the people. Machiavelli recognized that ethical principles  are important to the citizens, and the happiness of the citizens is a component of a states stability. As a citizen he was able to get the best view of the effects of policy. Machiavelli was a realist. He knew that power was the center of politics. Machiavelli did not set out to explain human nature or to provide his reader with a way of life. He wrote The Prince to explain the dynamics of the state and they ways in which the state can be successful. Machiavelli was a revolutionary thinker who opened our eyes to the reality of the political arena. Works Cited: 1.Santoni, Ronald. Social and Political Philosophy. New York: Random House, Inc., 1963. Print. 2.Lerner, Max. â€Å"Machiavelli the Realist.† Random House, Inc.. (1950): Print.

Marketing Cats Cafes - Free Essay Example

Sample details Pages: 5 Words: 1369 Downloads: 6 Date added: 2017/06/26 Category Marketing Essay Type Analytical essay Did you like this example? MARKETING: CATS CAFES So far, CATS Cafes is a popular and productive business that specialises in the distribution of sugar, chocolate, and tea both at wholesale and retail levels. The companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s effective leadership has been useful in helping the CATS Cafes attain its objective. The organisation leadership has also been useful in supporting the organisationà ¢Ã¢â€š ¬Ã¢â€ž ¢s current development. The business mission is to provide quality products to its customers. The business is equally involved in the promotion of fair trades that benefits producers. However, despite witnessing significant development, the business has been experiencing regrettable challenges in its market promotion plans. Therefore, the knowledge on the current academic theories will be essential in helping CATS Cafes advance its marketing programs. The available information states that since its establishment, the company has been witnessing sustainable growth. The organisation growth has led to job creation and establishment of essential programs that support environment sustainability. The business also has strong and reliable customer royalty. Furthermore, the business has been witnessing the growth on its production line. However, for a company to effective progress in the modern competitive market, the organisation managers should consider initiatives that would support relationship-marketing plans. In its new marketing plan, the organisation managers have the mandate of ensuring that community members and potential customers are adequately involved in the promotion of the organisationà ¢Ã¢â€š ¬Ã¢â€ž ¢s products and services. The involvement of customers in the business marketing plans will largely help CATS Cafes managers understand market needs and the trend in customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ interests. In most instances, the knowledge on customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ need and market trend help business entrepreneurs advance the quality o f its products to meet the market ever-changing needs (Stephanie Joanna 2004, p.289). Moreover, based on the current CATS Cafes popularity, the inclusion of effective marketing relationship initiative in its marketing and promotion plan will be essential in supporting the reduction of the business production cost, advancing personalised attentions, and increasing the production of unique goods and services So far, the CATS Cafes advertising initiative are ineffective and unproductive. As a result, the company is facing major challenges in promoting its products in the new and existing markets. The increase of competitors in local markets has also reduced the business profitability. Additionally, the accessible data indicates that CATS Cafes management team does not have the necessary skills and competence on advertisement. In addition, as Catherine observes, the cost of hiring external promotion agency is relatively high. Currently, the company use printed media and local radio in promoting its products. However, to progress in the modern market, CATS Cafes leaders need to make effective application of the knowledge on relationship marketing initiatives. Modern relationship marketing will assist CATS Cafes leaders appreciate the need to adopt effective initiative for retaining its customers (Estell 2002, p.41). Effective adoption and application of relationship-building relationship is also essential in creating reliable and sustainable competition strategies (Mitchell 2002, p.30). The creation of reliable competitive advantage will also be useful in helping a business reduce its promotion costs. In addition, the knowledge on the most reliable means of applying modern relationship marketing initiative will be critical in minimising the current ever-increasing promotion cost. The knowledge on the existing marketing theory will also be of the essence in helping CATS Cafes managers adopt effective plan for dealing with the modern ever-increasing market com petition. Currently, Catherine and Jeff appear to have varying opinion on the most productive mean of progressing in the current market. In his argument, Jeff appears to be supporting consolidation initiative as the most reliable mean of being competitive in the modern market. On the contrary, Catherine prefers expanding the business production and distribution line. However, as indicated in critical marketing theory, knowledge is subjective and personal (Greenley, Hooley, Saunders 2004, p.933). Therefore, both Catherine and Jeff have unique skills and competence on the most reliable mean of managing the business. Therefore, to address the looming differences between the CATS Cafes managers, the two leaders should agree on the most effective promotion strategy for helping the business to be productive in the modern market. However, the new plan should aim at helping the company attain its immediate and long-term marketing goals (Barry 2011, p.638). Currently, CATS Cafes is witne ssing marketing expansion challenge due to its limited marketing programs. A good number of the existing marketing initiatives are relatively expensive and ineffective. The current CATS Cafes marketing initiatives have as well reduced the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s competition advantages. Moreover, the high number of new entrants in the market appears to have undermined the organisationà ¢Ã¢â€š ¬Ã¢â€ž ¢s development opportunities. However, as indicated in the marketing management theory, abiding by the existing organisation culture is relatively useful in helping a business progress in modern intricate market. Therefore, despite numerous marketing challenges, CATS Cafes should develop initiatives that coincide with its organisation culture. In addition, the new initiatives should aim at helping the organisation create a mutual and productive relationship between the organisation and its customers. The knowledge on the existing theories will also assist in the creation of mechanisms to help in expanding the business outlets (Goulding 2004, p.294). The knowledge on the existing marketing theories and models will equally be useful in helping CATS Cafes adopt competitive promotion initiatives. The existing models such as relationship marketing will help CATS Cafes in establishing, enhancing and maintaining long-term relationships between the company and its customer. Relationship marketing is also beneficial in facilitating the creation of effective and mutual relationship between business leaders and other customers (Bolton, Ruth, Kannan, Bramlett, Matthew 2000, p.107). The creation of mutual relationship between CATS Cafes leaders and customers will be critical in helping the company meets its objective of expanding its customer base. Effective and mutual customer-business relationship will also assist in sharing critical information that will help the company compete effective in the modern market. Relationship marketing will also help CATS Cafes in ident ifying their customers, develop customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ knowledge, define customer perception on the business products, and build reliable customer organisation relationship (Barlow 2000, p.3). The knowledge on the existing marketing theories and models will largely help CATS Cafes create effective and favourable strands in its marketing. For instance, effective application of marketing management theory and relationship marketing model will be useful in helping CATS Cafes have beneficial customer management plan (Berry 1995, p.237). Additionally, the knowledge and skills on relationship marketing will be essential in assisting CATS Cafes create affinity marketing and business-to-business marketing models. Scholars further reveal that skills and competence on the most effective mean of applying relationship-marketing initiatives will be of the essence in helping CATS Cafes adopt cost-effective legal relationship, strategic thinking plan, and productive sale management (Berry 1995, p.237) Subsequently, based on the existing research findings and empirical data, the knowledge on the existing theories and models will be useful in helping CATS Cafes deal with its current marketing challenges. Relationship marketing model will also be helpful in assisting the organisation integrate customers and other valuable stakeholders in the business promotion initiatives. The inclusion of stakeholders will be critical in increasing the number of the organisation loyal customers. Relationship marketing will also be useful in retaining business customers and increasing the number of royal customers. Therefore, to succeed in the modern market, CATS Cafes leaders have a collective responsibility of understanding and making effective utilisation of the existing theories and models List of references Barlow, R., 2000, à ¢Ã¢â€š ¬Ã…“Frequency marketingà ¢Ã¢â€š ¬Ã¢â‚¬ whatà ¢Ã¢â€š ¬Ã¢â€ž ¢s next?à ¢Ã¢â€š ¬Ã‚  Direct Marketing, 62(9), 2à ¢Ã¢â€š ¬Ã¢â‚¬Å"4. Ba rry A., 2011, à ¢Ã¢â€š ¬Ã…“Marketing theory and critical phenomenology exploring the human side of management practiceà ¢Ã¢â€š ¬Ã‚ , Marketing Intelligence Planning, 29, (7), 628-642 Berry, L., 1995, à ¢Ã¢â€š ¬Ã…“Relationship marketing of services-growing interest, emerging perspectivesà ¢Ã¢â€š ¬Ã‚ , Journal of the Academy of Marketing Science, 23(4), 236à ¢Ã¢â€š ¬Ã¢â‚¬Å"245 Bolton, Ruth N., Kannan, P. K., Bramlett, Matthew D., 2000, à ¢Ã¢â€š ¬Ã…“Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Valueà ¢Ã¢â€š ¬Ã‚ , Journal of the Academy of Marketing Science, 28(1), 95à ¢Ã¢â€š ¬Ã¢â‚¬Å"108 Estell, L., 2002, à ¢Ã¢â€š ¬Ã…“Loyalty lessonsà ¢Ã¢â€š ¬Ã‚  Incentive, 176(11), 38à ¢Ã¢â€š ¬Ã¢â‚¬Å"41 Goulding, C., 2004, à ¢Ã¢â€š ¬Ã…“Grounded theory, ethnography and phenomenology à ¢Ã¢â€š ¬Ã¢â‚¬Å" a comparative analysis of three qualitative strategies for marketing researchà ¢Ã¢â€š ¬Ã‚ , European Journal of Ma rketing, 39, (3), 294-308 Greenley, G., Hooley, G. and Saunders, J., 2004, à ¢Ã¢â€š ¬Ã…“Management processes in marketing planningà ¢Ã¢â€š ¬Ã‚ , European Journal of Marketing, 38, (8),933-956 Mitchell, A., 2002, à ¢Ã¢â€š ¬Ã…“Consumers fall by wayside as CRM focuses on costsà ¢Ã¢â€š ¬Ã‚  Marketing Week, 25(50), 30à ¢Ã¢â€š ¬Ã¢â‚¬Å"31 Stephanie M. Joanna P., 2004, à ¢Ã¢â€š ¬Ã…“Relationship hindrance: why would consumers not want a relationship with a retailer?à ¢Ã¢â€š ¬Ã‚  Journal of Retailing, 80, (1), 289à ¢Ã¢â€š ¬Ã¢â‚¬Å"303 Don’t waste time! Our writers will create an original "Marketing: Cats Cafes" essay for you Create order